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Beginning[ edit ] Inyear-old William S. Harley drew up plans for a small engine with a displacement of 7.
Over the next two years, Harley and his childhood friend Arthur Davidson worked on their motor-bicycle using the northside Milwaukee machine shop at the home of their friend, Henry Melk.
It was finished in with the help of Arthur's brother, Walter Davidson. Upon testing their power-cycle, Harley and the Davidson brothers found it unable to climb the hills around Milwaukee without pedal assistance. They quickly wrote off their first motor-bicycle as a valuable learning experiment.
This first "real" Harley-Davidson motorcycle had a bigger engine of The machine's advanced loop-frame pattern was similar to the Milwaukee Merkel motorcycle designed by Joseph Merkel, later of Flying Merkel fame.
The bigger engine and loop-frame design took it out of the motorized bicycle category and marked the path to future motorcycle designs. The boys also received help with their bigger engine from outboard motor pioneer Ole Evinrudewho was then building gas engines of his own design for automotive use on Milwaukee's Lake Street.
Davidson was then toolroom foreman. This prototype machine was functional by September 8,when it competed in a Milwaukee motorcycle race held at State Fair Park. It was ridden by Edward Hildebrand and placed fourth. This is the first documented appearance of a Harley-Davidson motorcycle in the historical record.
By April, complete motorcycles were in production on a very limited basis. That year, the first Harley-Davidson dealer, Carl H. Lang of Chicago, sold three bikes from the five built in the Davidson backyard shed. Years later the original shed was taken to the Juneau Avenue factory where it would stand for many decades as a tribute to the Motor Company's humble origins until it was accidentally destroyed by contractors cleaning the factory yard in the early s.
InHarley and the Davidson brothers built their first factory on Chestnut Street later Juneau Avenue at the current location of Harley-Davidson's corporate headquarters. The company produced about 50 motorcycles that year. Harley graduated from the University of Wisconsin—Madison with a degree in mechanical engineering.
That year additional factory expansion came with a second floor and later with facings and additions of Milwaukee pale yellow "cream" brick. With the new facilities production increased to motorcycles in The company was officially incorporated that September. They also began selling their motorcycles to police departments around this time, a market that has been important to them ever since.
Davidsonbrother to Arthur and Walter Davidson, quit his job as tool foreman for the Milwaukee Road railroad and joined the Motor Company. Production in and were all single-cylinder models with Although shown and advertised, very few V-Twin models were built between and These first V-Twins displaced This gave about double the power of the first singles.
Production jumped from motorcycles in to 1, machines in Inan improved V-Twin model was introduced. The new engine had mechanically operated intake valves, as opposed to the "automatic" intake valves used on earlier V-Twins that opened by engine vacuum.
With a displacement of After the majority of bikes produced by Harley-Davidson would be V-Twin models. InHarley-Davidson introduced their patented "Ful-Floteing Seat", which was suspended by a coil spring inside the seat tube.
Begun inthe factory with its many additions would take up two blocks along Juneau Avenue and around the corner on 38th Street. Despite the competition, Harley-Davidson was already pulling ahead of Indian and would dominate motorcycle racing after Production that year swelled to 16, machines.
Ralph Hepburn on his Harley racing bike in this photo. Besides the traditional diamond frame men's bicycle, models included a step-through frame "Ladies Standard" and a "Boy Scout" for youth.
The effort was discontinued in because of disappointing sales. Harley-Davidson's sales fell from 21, in to 3, in Despite this, Harley-Davidson unveiled a new lineup forwhich included a flathead engine and Art Deco styling.Southern University MKT September 19, Dr.
Hoon Harley-Davidson: Style and Strategy Have Global Reach Introduction In the case of Harley-Davidson, Style and Strategy Have Global Reach, a question of survival in an economic storm is raised – given a new CEO and a revised vision, can Harley-Davidson weather trouble times (Schermerhorn.
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Case 19 Haley ; Patricia A. Ryan and Thomas L. Wheelen We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.1 Harley-Davidson Mission Statement It was a pretty amazing sight, dozens at a time, thousands .
Harley Davidson Case Study The Harley Davidson case evaluates several options and choosing the one that best aligns with company’s strategy, is financially viable for long term and provides a strong footing against the rising competition.