In his post, Forbes poses the question: I sure think so. Forbes goes onto explain how the Philippines is a hub of high tech manufacturing for a range of components and assemblies that go into technology gadgets such as Apple's iPod. He then drills down on the Apple's supply chain for 1.
Dec 19 Did you know that by the end of Octoberthe iPhone 6 and 6 Plus were available in 69 countries and territories, with a total of countries planned by the end of the ?
Did you also know that the iPhone is the same design regardless of region? Apple did not customize their phone in terms of features and looks. There are certain benefits to standardization, and this one in particular: However, what about raising the idea that the standardization of Apple products may in fact precisely answer the requirement for cultural understanding?
The secret of any global brand success is cultural understanding The secret of any global brand success is cultural understanding.
What if Apple has understood the underlying common-ness of all humans so that no-need for product customization is actually the highest form of cultural understanding? Or, what if Apple has found the path to that sweet-spot, where there is a common ground among differing cultures?
The thing is, going global is not just about offering a product to several markets around the world. Apple, I believe, found this baseline purist — often called minimalist — approach with expansive usability testing.
However, Apple concedes to personalization on several layers.
Apple has stores all around the world. For each of these stores, Apple follows a strict customer service protocol, which is tailored to each region. That creates insane loyalty and attachment, because the local staff uses a personalized approach to communicate with customers.
Even the type of building matches the culture. Or at least, what they have grown accustomed to. Apple may use a one size-fits-all strategy for their products, but that strategy allows them to launch in so many countries because they have minimal customization to subject their phones to.
But the area in which they choose personalization is their technical local requirements. Third, the Apple ecommerce web site is also purist and standard across all world regions that the sites it is translated into, and is a mirror of the brand. It has the same look and feel, regardless of the country you are viewing the site in, but the content is highly customized in the local language, trans-created, or reviewed by local copywriters.
Customers adapt to Apple, Apple does not adapt to customers How and where do they get their customer pulse? They let others do all the talking for them.
Maybe that seeming lack of social marketing strategy is, in fact, the strategy. Customers come to Apple. Apple creates the want and solidifies the brand in that way. Customers adapt to Apple, Apple does not adapt to customers. Apple is the culture. This is the culture that people want to embrace when they wait in line at Apple Stores when they could just buy the product online.
People want to experience being a part of Apple with its culture of hip, fashion, creativity, personality, and design. Apple creates the culture and customers become its embodiment.
|Apple iPod USB Power AC Adapter 4t18 E | eBay||Share on Reddit With all of the iPhone coverage lately, it's easy to forget about other Apple products, like the iPod, that we're heard relatively little about recently.|
|apple ipod | eBay||According to recent researchApple has suppliers in 31 countries worldwide, of which are based in China. Apple has a number of exclusive long-term agreements with its key suppliers and uses prepayments to negotiate favourable pricing terms, secure strategic raw materials and guarantee high volumes of production.|
|Apple Inc.: Managing a Global Supply Chain||Bonded labor occurs when a person is forced to work in exchange for the repayment of a debt or other obligation — sometimes levied as a fee for receiving a job in the first place. If bonded labor is discovered, the supplier is required to repay the recruitment fees in full to all affected employees.|
Apple has many detractors. But in the end, a successful brand is one that elicits powerful emotion and positive sentiment from its customers. With an initial background in technical writing from the American University of Paris Franceshe discovered the new concept and intricate world of localization and globalization, which more than 20 years later still ignites her fire.Study: Apple, Nokia, Dell Tops Among Global Supply Chains AMR Research's annual list of the top 25 supply chains puts Apple at the top for meeting iPhone demand.
In , Apple had revenues of US$ billion along with a market capitalization of approximately US$ billion. As stated by the research firm, Gartner Group, it had the world's best supply chain, ranking ahead of companies like Walmart, Amazon and Inditex (Zara).
And while the global supply chain for the iPod is complex (as most global supply chains are these days), much of the value is added by Apple because of Apple's ability to take relatively. Apr 22, · NEW YORK (CNNMoney) -- Apple is a force to be reckoned with when it comes to the supply chain for gadgets.
It gives buyers what they want faster than its rivals -- . A Study under Prof. James Hogan for understanding Apple’s Supply Chain with focus on Apple iPhone, supplier selection and global supply chain management.