How to write a press release for a book

Since the SEO landscape has changed, quality is the name of the game for worthwhile press releases. You should have a solid journalist expert writing it, and a top notch news network. How to Write a Press Release for a Book:

How to write a press release for a book

Blog How to Write a Press Release for a Book The press release for your book is one of the most powerful marketing tools that is at your disposal. What tends to become problematic for the press release, especially when it is self-written, is that it becomes a self-centered rambling text that is confusing at best and ruins your reputation as an author at worst.

They get interesting content, you get some free press, and everyone wins when you get it right. The best press releases for a book have certain elements which should be included within the structure of the content. If you can get these elements right, then the rest of the press release will generally fall right into their correct place.

Have a Great Headline Most people pick and choose which articles to read in a newspaper or magazine based on the title of the content. Without a great title, your press release is likely to be ignored.

Shorter headlines are better. Be as descriptive as possible about your book and yourself. This will help the media source be able to contact you if they wish to review your book, schedule an interview, or follow-up in some other way.

If you have self-published your book, you may wish to include someone you trust as a representative for media contacts. Using the author name for press release details can sometimes reduce the chances of the press release being printed.

If you do not want your press release to be printed by a media source until a later date, then this must be specifically specified within your content.

Restrict the Length of Your Pitch Most press releases can get the message they need to get across in words. Report on just the facts. The rest of the content is up to you.

You can focus on providing several different types of content for the remainder of the fill. Keywords you wish to focus upon. Links that might be helpful for online publishing. Awards you may have won for past publications.

People who may have helped you write this book. Keep driving the narrative forward, just like you did with your book, and the press release will give readers the right impression. Make Sure It Has a Clear Ending In the past, when documents were always written with typewriters, it became important to notate an exact ending to press release.

This is how the three hashmark ending came about.

Reader Interactions

Without some sort of ending, a reviewer may think there are additional pages to your press release that are missing and then never print your materials because they feel it is incomplete. Even if you keep your press release to one page, there must be some sort of clear ending at the bottom of the page.

Knowing how to write a press release for a book will give you the opportunity to contact thousands of media resources, bloggers, and other forms of publication so that everyone can get to know you and your new book.By Tanner Chau.

Knowing how to write an effective press release for your book is the secret weapon in marketing. Whether you are self-publishing or working with a publishing house for your project, every author should practice writing their own press release to send out to either local or national media outlets.

Book Press Release Final Thoughts. You now know that a press release for your book can be a valuable way of gaining publicity at no extra cost. You’ve seen the value in both targeting carefully chosen journalists and mass distributing your book press release in order to get “as featured on” bragging rights.

Jun 13,  · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.

Get to the . Jun 09,  · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.

how to write a press release for a book

Then, write a brief sentence paragraph that sums up the main point of the press release%(59). Book Press Release Final Thoughts. You now know that a press release for your book can be a valuable way of gaining publicity at no extra cost.

You’ve seen the value in both targeting carefully chosen journalists and mass distributing your book press release in order to get “as featured on” bragging rights. Besides being a gripping read, a good press release is timely, newsworthy, and contains links to your book listing so readers can get more information about it.

Every day, publishers, editors and journalists pick up press releases as they mine for breaking news within an industry.

6 Top Tips for a Better Press Release for Your Book